W&N Kappers

Celebrate 25 Years of Perfect Color With Roxxe



SmartBond is the latest release by L’Oreal Porfessionnel – a smart new ingredient that can be added to your colour to minimise any potential damage and protect your hair. It’s designed to protect the bonds deep within your hair and strengthen them during colour processes, resulting in hair that is stronger, softer and shinier – what’s not to love about this?!

Now available in the Jo Hansford salon, SmartBond is a 2-step process. Step 1 contains maleic acid which works during the chemical process of colouring to limit the stress on the hair, preserve the strong bonds and by capturing ions to allow the reconstruction of the weaker bonds.

Step 2 is applied to the hair once your colour has been removed as a pre-shampoo. Along with additional maleic acid, this stage also contains a blend of ceramides and polymers to provide condition and add shine to the hair.

2. The Smartbond process

The Smartbond process can then be followed at home with an aftercare conditioner that will continuously strengthen the hair fibres.Ideal for anyone undergoing a colour or pre-lightening service, having an extreme colour transformation or for those that just want seriously beautiful, healthy hair!

Please speak to a your colourist or a member of the Jo Hansford Reception team for more information.

2.2 Typical questions asked about products:

  • Is the item durable?
    • yes
    • no
  • – Is this item easy to use?
  • – What are the dimensions?
  • – Is this item easy to use?
  • – What are the dimensions?

2.3. L’Oréal Professional Smartbond Launch

L’Oréal Professionnel has indeed hosted an amazing event for a great product. Introducing a two-part, in salon treatment that strengthens and protects the hair during bleaching or colouring process.

“I took care of everything: formulation, sales, deliveries,” Schueller later remarked. “The hardest part was sales. I was shy and had to force myself. I endured my fair share of sharp rebuttals.”

Adam Smith

The event was filled with hairdressers and hairstylists from salons across the Emirates and also featured amazing performances by multinational musicians and artists. Watch out blondes all over the world! It’s your time to shine! It’s the product for your hair color. It will protect and maintain the integrity of your hair. It’s must-have hair product to buy. You won’t be disappointed!

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